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Are you using WooCommerce for your next WordPress project? Then you’ll probably need the best WooCommerce plugins to enhance your online store. 

But how do you decide which ones are a must-have? There are a lot of great WooCommerce plugins out there, but not all will work for you. 

WordPress is not an e-commerce platform out-of-the-box, and you’ll need to install a WordPress plugin like WooCommerce to create the products, the shop page, and activate the payment gateways.  

In the past, we’ve covered the best eCommerce plugins for WordPress. Today we’re looking at plugins compatible with the WooCommerce ecosystem. 

In this guide, you’ll learn how to choose the best WordPress plugins for your WooCommerce site. We’ve classified them into relevant categories such as performance, shipping, checkout, emailing, and much more. 

Let’s dive in. 

Which WooCommerce Plugins You Need (and Why)

First of all, you need to ask yourself three important questions before choosing the right WooCommerce plugins: 

  1. “What are the goals of your online store?” (e.g., grow your email list, monthly memberships, social media sharing)
  2. “What type of products are you selling and in which country?” (e.g., physical vs. digital)
  3. “What features are you missing from WooCommerce itself?” (e.g., a payment gateway to sell in a specific market or some specific online booking tools)

To help you establish the list of the features you need, you might want to go over the main WooCommerce categories we are presenting below: 

1. Speed & Performance 

First of all, you need a fast WooCommerce site if you want to keep your visitors engaged and generate profits. Not only does faster loading time improve the user experience, but it also translates into better SEO and sales for your business. If you want to improve goal conversions on your website, you should aim for a 0 – 5 second load time: 

Conversion rate and loading speed - Source: Potents
Conversion rate and loading speed – Source: Potents

One of the best ways of speeding up your WooCommerce site is – amongst other techniques – to use powerful hosting, install one of the best cache plugins, optimize your images and use a fast and simple CDN.

2. Search Engine Optimization (SEO)

This category is interconnected with performance as Google indicated that site speed is one of the signals used by its algorithm to rank pages. Speed matters and will determine the position of your online store in the search results. 

Ranking criteria from Google - Source: the Google Page Experience
Ranking criteria from Google – Source: the Google Page Experience

To drive traffic to your website and rank higher in the search results, you need to optimize your website from a content and technical standpoint. Luckily, some powerful WordPress plugins can help you with your SEO strategy. 

3. WooCommerce Builders

Out-of-the-box, WooCommerce comes with a shop page, a single product page, a product archive page with category, a cart page, a checkout page, a success page, and a customer account page. Choose a page builder that allows you to customize your products, your shop page, and all the other parts of your store. Make sure that you can design your single product and archive page templates visually – that will save you a lot of time.  

Example of dedicated WooCommerce modules - Source: The Divi Builder
Example of dedicated WooCommerce modules – Source: The Divi Builder

4. Lead Generation / Newsletter / CRM 

Here are some reasons you need emailing and CRM integration with WooCommerce: 

  • To check the stats on each customer: how much each customer brings in
  • To email and provide after-sales services 
  • To build your email list and organize your new leads: separate a client from a potential one. 

Emailing also leads generations to grow and manage your list of clients. Make sure that you are using the right tools to keep your contacts organized.

5. Reviews / Giveaway Plugins / Social Media 

Social proof coming from customers’ reviews elevates trust and increases conversions.

WP Rocket’s reviews from Top WordPress Professionals - Source: WP Rocket’s official site
WP Rocket’s reviews from Top WordPress Professionals – Source: WP Rocket’s official site

Giveaways plugins for WordPress enable you to host an online contest on your website quickly and easily. They also optimize incoming traffic and assist you in attracting a large number of new visitors.

Social media extensions have two main use:

  • Allow your users to share your content on their social media (an interesting product or a blog post)
  • Allow your potential clients to log in using their social media accounts.

6. Online Booking / Memberships

If one of your WooCommerce site’s goals is to allow customers to book reservations, appointments, or rentals on their own, then you certainly need an online booking plugin. 

If you also need to manage access based on the customer’s identity, then a membership extension might also come in handy! 

7. Analytics / Advertising

Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity on your WooCommerce site, such as bookings, purchases, sign-ups, etc. Many WooCommerce site owners rely on advertisements to monetize their site, and placing ads online comes with a few technical and logistical challenges. That’s why it’s important to have the right WordPress advertising and analytics plugins on your site. 

A popular media monetizing its site - Source:
A popular media monetizing its site – Source:

8. Checkout Process 

One of the best ways to improve your WooCommerce commerce checkout is to follow a clear process and user experience flow. The way you design your checkout process for your WooCommerce site is crucial for conversions. If a prospect has decided to buy, you certainly don’t want him to abandon the process. Choose an ergonomic and conversion-ready plugin to design an efficient, distraction-free, and responsive booking flow.

Most of the time, a WooCommerce checkout should follow these main steps:  

Default Shopping Cart & Checkout Process - Source:
Default Shopping Cart & Checkout Process – Source:

9. Shipping and Delivery

Another best practice for your WooCommerce booking flow is to provide as many payment methods as possible and to offer clear delivery policies. It can get pricey, so the best is to prioritize the most popular methods first and add more later when scaling becomes possible. 

Nike offering Paypal and credit card payment with a clear delivery policy - Source:
Nike offering Paypal and credit card payment with a clear delivery policy – Source:

10. Wishlist / Coupons 

If a potential client adds a certain product to its wishlist, it may be worth offering a coupon to trigger an action eventually. Airbnb does it very well. They let you add a place to a wishlist and then send you targeted marketing emails about the destination and the listing. 

Wishlist section from Airbnb - Source:
Wishlist section from Airbnb – Source:

11. International Marketing – Multilingual WooCommerce Store 

If you plan to sell your products abroad and attract international visitors, you should consider translating your WooCommerce site

Natively, WooCommerce does not offer the multilingual option, so you will need an extension to translate your products, emails, shop page, and add a language switcher to your menu.

Language switcher - Source: WP Rocket
Language switcher – Source: WP Rocket 

We have gone over plugins’ main relevant WooCommerce categories. It’s time to answer our crucial question: which WooCommerce plugins are worth considering for each category?

The Best 31 WooCommerce Plugins for WordPress

Let’s now look at the best WooCommerce plugins for WordPress for each of these categories.

Speed and Performance

1. WP Rocket

WP Rocket is a powerful cache plugin to optimize load time and boost your page speed. Ideal for users of all levels, it offers a simple, fast, and automated solution so that your Core Web Vitals get a green score on Google PageSpeed Insights. 

WP Rocket

Key features:

  • Remove unused CSS and JS 
  • Delay and Defer JS 
  • Database optimization
  • Apply Lazy Load on your media, i.e., loading images above the waterline only until the user scrolls them
  • Compatibility with the server Cloudflare to increase site speed
  • Advanced caching
  • Gzip compression
  • Minification and concatenation of HTML, CSS, and JavaScript
  • E-commerce optimization

Pricing: From 59$/year per site

2. Lazy Load by WP Rocket 

A free plugin that applies the lazy load script on your images. The idea is to display images and iframes on a page only when visible to the user (in the viewport). This significantly reduces the number of HTTP requests and improves the overall loading time of your WooCommerce site. 

Lazy Load by WP Rocket

Pricing: free

3. Imagify

Imagify is an image compression plugin that optimizes the heaviest images without affecting the quality. This extension automatically compresses the images added to the media library to reduce their weight. You just have to install the plugin and start the configuration. Imagify takes care of everything else. 


Key features:

  • Optimization of all images in JPG, PNG, and GIF formats
  • WebP conversion (to fix the image-related issues on PSI)
  • Efficient resizing of images from WordPress, without losing quality
  • Bulk optimization 
  • Ultra-simplified adjustment and dashboard 

Pricing: 20 MB/month free of photo processing, $4.99/month for 450 MB of data, and $9.99/month for unlimited images. 

4. RocketCDN

To speed up your WooCommerce site, we recommend using a content delivery network like RocketCDN. It will reduce latency round trip time (RTT) and save bandwidth costs. This is crucial, especially if you have visitors from all over the world. What’s more, RocketCDN is simple and easy to use – you don’t need any technical knowledge.


Pricing: $8.99/month or $89.99/year

5. Assets Cleanup

Asset CleanUp is a free plugin that scans your page and detects all the assets that are loaded. All you have to do when editing a page/post is select the CSS/JS that is not necessary to load to reduce the bloat. The plugin works best in combination with a cache plugin like WP Rocket. 

Asset CleanUp

Pricing: free

6. Query Monitor

It’s one of the best free control panels for WordPress. It includes the ability to narrow down the poorly performing plugins or themes. When you run it on your WooCommerce site, you can pinpoint the origin of the performance issues and take action accordingly. 

Query monitor

Pricing: free

SEO Category 

7. Yoast WooCommerce SEO Plugin

WooCommerce and Yoast SEO are some of the most popular WordPress plugins on the market. Combined, you unlock extra tools, features, and SEO specifically for your WooCommerce store.

SEO Yoast

Key features:

  • Product-specific SEO analysis
  • Breadcrumbs navigation through the shop
  • Automatically output all the data you need to get rich snippets for your products, prices, and reviews
  • Help you to configure all sorts of metadata for your product; like the manufacturer, brand, color, and GTIN/ISBN/MPN information

Pricing: €79/year

8. Broken Link Checker  

The plugin detects and monitors all internal and external links not working on your WooCommerce site. It helps you identify the broken links and improve SEO, and user experience. The broken links will show up in a new tab of the WP admin panel – Tools -> Broken Links which is very handy.

Broken link checker

Pricing: free

9. SEO Backlink Monitor 

SEO Backlink Monitor is a free WordPress plugin that lets you track and analyze your link-building campaign. Thanks to the extension, simply add your link and check if it is dofollow or nofollow (on desktop and mobile). Dofollow and nofollow backlinks are two ways to tell Google how to associate the website you are linking from your website.

SEO Backlink monitor

Pricing: free

10. All in One SEO 

This plugin makes it easy to configure WordPress SEO thanks to a setup wizard that helps you optimize your website’s SEO settings based on your industry needs. Advanced features include  XML sitemaps, optimized search appearance, SEO meta title, SEO meta description, SEO keywords, Social media integration, and much more. Note that you’ll need to Pro version to get access to the SEO settings dedicated to WooCommerce.

All in One

Pricing: freemium – starting at $49.50/year

WooCommerce Builders Category

11. Elementor

Elementor is not just a simple page editor. Its premium version offers an honest WooCommerce builder to design a perfect site according to your tastes in a few clicks.


Key features:

  • More than 30 modules with some of them dedicated modules to WooCommerce
  • Build your products template (custom post type), shop page (archive), and checkout page
  • Pop-up builder to capture emails and grow your list of potential customers 
  • Ready-to-use templates to create sections or pages in a few clicks
  • Several themes like Astra or OceanWP have created WooCommerce templates and demos with Elementor

Pricing: Starting from $49/year

12. Divi

Divi is one of the best WooCommerce builders allowing you to add a custom header/footer, create a custom product page, a shop page & a distraction-free checkout. 

Source: Divi WooCommerce Builder

Key features:

  • Dedicated modules to WooCommerce
  • Build your products template with your design, the shop page with categories, and the checkout page
  • It comes with an impressive library with many ready-to-launch demos for WooCommerce

Pricing: starting at $89/year

13. Advanced WooCommerce by The Page Builder Framework 

The Page Builder Framework is one of the best free lightweight themes that is fully WooCommerce-ready. It offers a premium option with advanced WooCommerce features such as infinite scrolling, flip cards effects on products, distraction-free checkout, AJAX injector to the cart, cart pop-up, and much more. 

3. Advanced WooCommerce by The Page Builder Framework 

Pricing: the theme is free, but the premium extension starts at $58/year.

Lead Generation / Newsletter / CRM Category 

14. SureTriggers

SureTriggers is a workflow automation plugin that is great for your WooCommerce websites. It distinguishes itself as the finest WooCommerce plugin for WordPress by integrating smoothly with WooCommerce and providing robust automation tools to optimize and improve e-commerce operations. 

Businesses can use SureTriggers to automate lead generation and set up custom workflows accordingly. 

Moreover, it can help automate certain things like order processing, inventory management, customer contact, and other tasks, eventually enhancing productivity, increasing revenue, and providing consumers with an excellent shopping experience.

Pricing: Free

15. OptinMonster

OptinMonster is a marketing plugin that allows you to grow your email list instantly, get more leads, and increase sales. It’s seen as one of the most powerful conversion optimization toolkits in the market.  


Key features:

  • Form builder to capture emails (countdown, special offer, games, floating bars)
  • Target and personalize your offers with behavior automation
  • A/B testing and analytics (analyze the data that matters)
  • Advanced traffic redirection: Send traffic to important pages on your site. 

Pricing:  Start at $14/month

16. MailChimp for WooCommerce

With the official Mailchimp for WooCommerce integration, your customers and their data are automatically synced with your Mailchimp account. It becomes effortless to send targeted campaigns, follow up with customers post-purchase, recommend products, recover abandoned carts, etc.


Pricing: it’s free. You only need a valid Mailchimp subscription.

17. Hubspot for WooCommerce

You may want to use this extension to integrate your WooCommerce store with your CRM. You’ll be able to sync your historical and new WooCommerce store data with HubSpot to manage your customers and their orders better. You can also organize your list and build new segments with your new clients coming from your WordPress site. 

16. Hubspot for WooCommerce

Key features:

  • Email automation 
  • Track and recover abandoned carts
  • Segment your lists 
  • Build comprehensive customer profiles

Pricing: free

Reviews / Giveaway Plugins / Social Media Category

18. WooCommerce Products Review Pro

Product Reviews Pro allows you to accept user photos and videos as part of the review and add “review qualifiers”, which are questions about the product in a dropdown. You can also filter the ratings from good to worse and provide additional discussion options.

WooCommerce Products Review Pro

Pricing: The premium plugin comes at the cost of $79 per year.

💡 Want to learn more about reviews plugins compatible with WooCommerce? Check our complete list of the best WooCommerce reviews plugins.

19. RafflePress

One of the best giveaways plugins in the industry is RafflePress. It enables you to quickly and easily launch online contests and giveaways on your WooCommerce site. It integrates with the most popular email marketing tools, allowing you to expand your email list. 


Key Features:

  • Drag-and-drop builder
  • 1 click access with fraud prevention
  • Incorporates with marketing as well as CRM
  • Templates for popular giveaways: refer a Friend and viral sharing
  • Landing pages for giveaways
  • Mobile-friendly design
  • Integration with your social media and dedicated ready-made templates for Twitter and Instagram 

Pricing: there is a free version and then it starts at $39/year.

20. WooCommerce Social Login

You can use WooCommerce Social Login to reduce friction when checking out or creating user accounts. Returning customers can log into your site with one click if they have a social profile. 

WooCommerce Social Login

Pricing: $79/year

Online Booking / Memberships Category

21. WooCommerce Booking 

WooCommerce Bookings is a solid online booking plugin; it allows the customer to book appointments and make reservations conveniently. WooCommerce Bookings can be used for various businesses like event venues, party spaces, salons & spas, gyms, and restaurants.

WooCommerce Booking 

Key features:

  • One-to-one and multi-person appointments (group at the restaurant for instance)
  • Specify special discounts for groups or days
  • Setup confirmation allows the customer to review before confirming the appointment, or you can offer free cancellations
  • Send automatic reminders directly from the website to reduce no-shows
  • Sync with Google calendar.

Pricing: $249/year

22. WooCommerce Subscriptions 

Allow your customers to pay weekly, monthly, or yearly, giving you recurring revenue. WooCommerce Subscriptions allow you to introduce a variety of subscriptions for physical or virtual products, such as product-of-the-month clubs, weekly service subscriptions, or even yearly software billing packages. On top of that, you can also add sign-up fees, offer free trials and set expiration periods.

WooCommerce Subscriptions

Key features: 

Pricing: $199/year

Analytics / Advertising Category

23. WooCommerce Google Analytics

The main idea is to understand the behavior of your clients on your WooCommerce site and gather the data in Google Analytics. You will learn what channels (including search, social, email, and ads) drive the most traffic, so you know where to focus your marketing efforts. 

ommerce Google Analytics

Pricing: there’s a free version, and the pro starts at $79 a year. It can be helpful if you have access to advanced checkout behavior analysis. 

24. Google Listing and Ads

The free plugin has been developed with Google and WooCommerce with the common goal to reach engaged shoppers across Google with free product listings and ads. In addition, you can boost traffic to your WooCommerce site and connect your store seamlessly with Google Merchant Center and Smart Shopping Campaigns. 

Google Listing and Ads

Pricing: free

Checkout Process Category

25. Cartflows 

CartFlows is a powerful, user-friendly WooCommerce sales funnel builder designed to help generate leads and turn visitors into customers. The best features are the one-click upsell, the order bumps, the checkout editor, the cart abandonment manager, and pre-built templates that convert. 


Pricing: Starting at $239/year

26. Checkout Field Editor

The Checkout Field Editor provides you with an interface to add and edit the fields displayed on your WooCommerce checkout page. They can be added or even removed from the billing and shipping sections or inserted in other sections, it’s up to you. The custom fields supported are date pickers, text, checkboxes, and select which are quite limited but useful if you want to tweak and add a few custom information. 

Checkout Field Editor

Pricing: $49/year

Shipping and Delivery Category 

27. WooCommerce Shipping

WooCommerce Shipping is a free plugin that helps you print USPS and DHLS shipping labels right from your WooCommerce dashboard. You’ll get a new Create shipping label button in the Orders section. That’s where you can print and label the box with it. 

Pricing: free

28. Table Rate Shipping for WooCommerce

This table rate plugin for WooCommerce has the ability to add multiple rates based on a variety of conditions set by the admin. For example, you can have some different information and conditions in the shipping destination, cart subtotal (for the tax), price, weight and so many more variables. You can create conditions based on a special day of the week (e.g: free shipping on Sunday) or increase the delivery price according to the weight.ç

Pricing: $25 on Envato

💡 If you want to learn more about shipping and delivery options, check our list of shipping plugins compatible with WooCommerce.

Wishlist / Coupons Category 

29. Yith WooCommerce Wishlist

This plugin is an excellent option if you add the wishlist functionality to your online store. It will add a wishlist icon to your online products to add their desired products to a personal list. It also allows the shop owner to track their sales and send targeted emails to potential customers.  

 Yith WooCommerce Wishlist

Pricing: €95/year

30. Smart Coupons 

WooCommerce comes with its coupons systems, but if you want more advanced features, then Smart Coupons will be handy. It helps you create discount codes, gift vouchers, and store credit. It’s a plugin that will help you make more money, increase recurring purchases, and your customer loyalty. 

Smart Coupons 

Pricing: €99/year

International Marketing / Translation Category 

31. WooCommerce Multilingual

If you need to start selling internationally, then WCML is one of the best plugins on the market. It’s part of the popular WPML WordPress plugin. It allows you to translate anything coming from WooCommerce, including products, shop pages, emails. You can keep the same language through the checkout process, set a custom shipping rate for each currency, and allow inventory tracking without breaking products into languages. 

WooCommerce Multilingual

Pricing: the plugin is free, but you need a valid WPML (Multilingual CMS) license to run it.

Now that we have shared our list of WooCommerce plugins you can use for your next online store, let’s see how to optimize its performance using WP Rocket. 

Bonus: How WP Rocket Helps Speed up Your WooCommerce Site

WP Rocket can easily help you achieve better mobile performance on your WooCommerce site built with several plugins. Let’s see how! 

💡 Before the speed test, we recommend you read our detailed guide about testing WordPress site performance

I’ve built a complete WooCommerce site for that case study using the popular Divi theme and builder. I have enhanced my shop with a few plugins coming from some of the categories mentioned previously to make the audit relevant. 

Content of my test site: 

  • A hero header with an image 50 products from WooCommerce 
  • Around 100 images optimized with Imagify
  • A custom shop page built with Divi
  • A custom booking flow made with CartFlows
  • An Optin form made with Optin MonsterThe Yoast SEO WooCommerce plugin
  • A wishlist option (Yith Wishlist)

Performance tools & mobile KPIs: 

I’ll measure the speed and performance of my test site from an iPhone 10 (It will be a full-mobile approach) with the servers located in Europe.

The metrics we will measure using Google PageSpeed Insights are the following: 

Scenarios we are running: 

We’ll use WebPageTest to get the fully loaded time and the number of HTTP requests on mobile. 

Let’s start the audit of our WooCommerce site!

Scenario #1 – Mobile Performance of my WooCommerce Site – No WP Rocket, no Imagify

My WooCommerce site has quite a lot of content and plugins activated, which gives us an average performance grade on mobile (56/100) as shown below:

My WooCommerce site performance before WP Rocket’s optimization - Source: PSI
My WooCommerce site performance before WP Rocket’s optimization – Source: PSI

On top of that, Lighthouse flagged several performance issues related to CSS, JavaScript, caching, and image optimization:

Diagnostics and opportunities suggestions recommended by Lighthouse - Source: PSI
Diagnostics and opportunities suggestions recommended by Lighthouse – Source: PSI

Let’s summarize the performance metrics of our WooCommerce site – before optimization – in the following table: 

KPIs (mobile performance)Scores (no WP Rocket)
Overall grade 56/100
First Contentful Paint 3.8 s (in red)
Speed Index4.7 s (in orange)
Largest Contentful Paint(Core Web Vital)4.5 s (in red)
Time To Interactive6.2 s (in orange)
Total Blocking Time560 ms (in orange)
Cumulative Layout Shift0.019
Fully loaded time4.339 s
HTTP requests58

The scores are not optimal: the Lighthouse metrics need improvements, the fully loaded time is 4.339 s, and the number of HTTP requests remains pretty high (58 HTTP requests for my shop page).

My WooCommerce site needed a little speed boost! That takes us to the second scenario where I’ve used WP Rocket and Imagify to optimize my WooCommerce site – you’ll see that the results are quite impressive. 

Scenario #2 – Mobile Performance of my WooCommerce Site – 🚀With WP Rocket and Imagify (For Image Optimization)

Just after activating WP Rocket and Imagify on my WooCommerce site, my Google PageSpeed Insights score instantly moved to 99/100. On top of that, all the PSI metrics, including the Core Web Vitals, became green:

Core Web Vitals in the green with WP Rocket - Source: PSI
Core Web Vitals in the green with WP Rocket – Source: PSI

On another note, all the Lighthouse suggestions that previously were in red (JS, CSS, caching, and images related issues) are now in the “passed audit” section:

WP Rocket and Imagify have fixed the CSS, JS, Caching, and images-related issues flagged by Lighthouse - Source: PSI
WP Rocket and Imagify have fixed the CSS, JS, Caching, and images-related issues flagged by Lighthouse – Source: PSI

The table below compares our performance metrics visually before and after using WP Rocket along with Imagify. 

KPIs (mobile performance)Scores (no WP Rocket)Scores (🚀WP Rocket + Imagify)
Overall grade 56/10099/100
First Contentful Paint3.8 s (in red)0.7 s (in green)
Speed Index4.7 s (in orange)0.7 s (in green)
Largest Contentful Paint4.5 s (in red)0.8 s (in green)
Time To Interactive6.2 s (in orange)0.7 s (in green)
Total Blocking Time560 ms (in orange)0 ms (in green)
Cumulative Layout Shift0.0190
Fully loaded time4.339 s1.704 s
HTTP requests5811

Wrapping Up

Thanks to WP Rocket and Imagify we have seen the following performance improvements for our WooCommerce site: 

  • All my Core Web Vitals are in the green area
  • The Total Blocking Time went to zero!
  • The fully loaded time has significantly decreased (-60% less on average)
  • The number of HTTP requests dropped (40 requests have been saved). This is also thanks to Imagify, which optimized my images and saved up to 60% of file size on average. 

Both WP Rocket and Imagify have been essential for improving the performance of my WooCommerce site. I could use many plugins to enhance my site, and I did not compromise on the speed and the quality of my images either. 

👉 WP Rocket is one of the best caching plugins you can use to speed up your site built with WooCommerce. Amongst other powerful features, it will remove the unused CSS, defer the JS and apply caching to your content in a few clicks. 

👉 Imagify has helped us optimize our images in bulk and convert them to WebP. The great thing is that we did not compromise on the quality.

We’ve compiled a list of the best WordPress WooCommerce plugins to help you get started building your store. The right plugins can make all the difference in user experience and conversion rates.

We hope we have given you some great advice on getting the most out of the WooCommerce plugins available on the market. Remember that you don’t have to rush to install them all. The best thing to do is choose only the ones fitting with your online activities. 

In any case, you are covered by WP Rocket: our powerful cache plugin can significantly speed up your WooCommerce site even if you are using a large number of plugins. Try WP Rocket on your WooCommerce site! You don’t take any risks because if the performance score does not satisfy you, we have a 14-day money-back guarantee. 

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