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What do you do when your WordPress site starts slowing down and impacts the user experience and the features that it should present to improve conversion rate? This was the problem facing Fabian Praschl, Growth Marketing Manager at Laserhub.
Laserhub’s B2B e-commerce platform, which lets businesses order custom metal parts, was struggling with page speed issues. While most metal industry websites are old school, Laserhub has a modern WordPress website with a lot of images, CSS styles, JS, and videos. These elements set the website apart but came with a challenge: the need for a more advanced technical setup to ensure the same –or better– speed than competition.
The performance improvement wasn’t just about better numbers on a speed test. A faster site means happier customers, more sales, and better search engine rankings. At the same time, finding the right solution for a complex WordPress site isn’t always easy, is it?
In this article, you’ll discover Fabian’s experience with WP Rocket – its implementation, the challenges, and the results achieved.
Whether you’re running an e-commerce site or managing any other kind of business on a WordPress website, Fabian’s story might help you find the most effective way to boost your own site’s performance. Let’s dive in!
Meet Fabian: The In-house Growth Manager
In the fast-paced world of e-commerce, every second counts – this is the starting point for Fabian. As a marketer with a keen eye for performance, since 2019 Fabian has been using WP Rocket to improve website speed for personal projects and for various employers in the past, including Laserhub.
“I’m responsible for the company website,” Fabian explains. “My main business goal is to ensure high conversion rate – and speed is crucial.”
But for Fabian, performance isn’t the only concern. He explains in more details what success looks like for the company: “We need to have our website accessible at all times, fast, and free from media-related problems. For instance, all images should be displayed correctly, and videos should play without issues”.
Fabian’s approach to website performance is comprehensive. He understands the technical aspects of optimization: “Ideally, caching can reduce the number of requests and boost key performance metrics.” But he also recognizes that pure metrics aren’t everything: “While the Google PageSpeed performance score is one metric we look at, the most important thing is the subjective speed of the page – how fast it feels to our users.”
This balanced approach isn’t just a personal preference – it’s backed by industry data. In today’s e-commerce landscape, where competitors are just a click away, a blazing-fast website can be the difference between a sale and a lost customer. Faster load times improve performance metrics such as Google Core Web Vitals and often translate to higher conversion rates, as customers are more likely to stay on a site that responds quickly to their actions.
Moreover, a speedy website enhances user experience, delivering a great first impression, keeping visitors engaged, and reducing bounce rates. This increased engagement sends positive signals to search engines, potentially boosting the site’s organic visibility. For a business like Laserhub, where each product query could lead to a significant order, these improvements can have a substantial impact on the business results.
With these benefits in mind, Fabian had the goal to further optimize Laserhub’s complex WordPress site and deliver a seamless experience for the customers, enhancing not only performance metrics but also real-world usability.
Let’s find out how WP Rocket helped to achieve these ambitious goals.
The Journey to Optimized Performance
Fabian explains: “We have a small team managing the website. While we had people who built new elements for the website, we didn’t have the capacity to technically optimize the performance so that it could be fast and meet the requirements needed to successfully pass the Google PageSpeed test and Core Web Vitals assessment.”
This gap in technical web performance optimization expertise could have been a significant hurdle for Laserhub’s online presence. Instead, they leveraged WP Rocket powerful features.
Fabian notes:
WP Rocket is a professional tool in this area. The plugin can be installed in minutes. Within half a day, we selected and adjusted the settings so that everything worked, and the website was significantly faster.
As they continued to work with WP Rocket, Fabian and his team uncovered several key advantages that made the plugin their go-to performance optimization solution.
3 Reasons Why WP Rocket Was the Game-Changer Solution
From the moment they implemented WP Rocket, Laserhub noticed a significant difference. Fabian says:
WP Rocket is the best performance plugin on the market and the most complete in terms of what you need to get great results in performance. It’s also the easiest to start with. Some plugins have a lot of settings which can be overwhelming and crash the website.
Here are some of the key benefits Laserhub experienced:
- Immediate performance boost: “The performance is immediately visible,” Fabian notes. “Install the tool, try out for 20-60 minutes how the page reacts to the various settings, and you can already see the results.”
- User-friendly interface: Fabian appreciates how intuitive WP Rocket is to use. “Everything inside the admin panel is so well explained and designed that it makes it very easy to use, very easy to set up for everyone in the team.”
- All-in-one optimization: “WP Rocket handles all the most important optimizations, from caching to CSS and JS optimization and lazy loading in a single tool,” Fabian explains. This all-in-one approach significantly simplified their process.
| 🚀 Did you know that WP Rocket makes it easy complex and advanced optimizations such as Remove Unused CSS, Load JavaScript Deferred, and Delay JavaScript execution? Many customers share that these features had the most impact on their last-mile performance goals – and it takes just one click to enable them. |
Sharing the Core Web Vitals and PageSpeed Insights Results
Diving into the performance improvements thanks to WP Rocket, Fabian says:
From my experience on many projects, I know that the sum of website optimizations for fast websites contributes to an enhancement in Google rankings and an increase in the number of leads, and this is what WP Rocket did for Laserhub.
In fact, the impact of WP Rocket on Laserhub’s website performance was substantial, as Fabian explains: “First of all, our website now passes the Core Web Vitals assessment, both from mobile and desktop”.
You can see the results from mobile and how the three Core Web Vitals –Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift– are in the green area:
“On top, we currently have a mobile performance score on the homepage of 88 and 98 for desktop,” Fabian continues. This is a significant achievement.
Here’s the score from mobile:
And here’s the results from the desktop:
Fabian emphasizes that while a perfect score isn’t always achievable, especially for mobile, WP Rocket made it easier than ever before.
Speaking of their personal projects, he adds: “I usually only achieve a score of 90+ for mobile if the site is not full of many elements such as images and videos and the host is good. If the host is bad, WP Rocket can’t save everything”.
Fair enough, right?
The Business Impact: Beyond Speed
For Laserhub, the benefits of using WP Rocket extend far beyond just improved performance metric scores. Here’s how enhancing speed helped the business beyond speed:
- Empowered team: Even without dedicated developers, the marketing team can now handle performance optimization confidently.
- Improved user experience: Faster loading times and smoother functionality contribute to a better overall experience for Laserhub’s customers.
- Competitive edge: The ability to maintain a high-performing website with complex features has strengthened Laserhub’s position in the market.
Fabian’s Advice to Fellow Marketers
When asked what he’d say to convince others to try WP Rocket, Fabian doesn’t hesitate to share his enthusiasm. His advice is straightforward and based on his hands-on experience with the plugin:
With WP Rocket, you have a performance plugin for WordPress that can be set up in just a few minutes and immediately improves the speed of the website. It’s the simplest performance plugin to use. It does exactly what it should and what I expect from the tool. That’s why I like it.
His endorsement of WP Rocket is clear and concise: if you want a WordPress plugin that’s quick to set up, easy to use, and delivers immediate results, look no further – WP Rocket is the tool for you.
Speeding Up Success with WP Rocket
Laserhub’s experience with WP Rocket shows how effective the plugin can be for a B2B e-commerce site. By simplifying their optimization process and improving their website’s performance, WP Rocket has become an important tool in Laserhub’s website strategy.
Fabian’s story demonstrates that it’s possible to significantly boost website performance without needing extensive technical knowledge and/or resources. He concludes: “Often it’s not a problem of knowledge, it’s a problem of time. In most companies, you don’t have a very technical website team. You mostly have marketing people and a few developers”.
For businesses facing similar challenges, Laserhub’s success with WP Rocket offers practical insights and encouragement: you can boost your website speed whether you want to save time or lack technical skills.
Ready to see how WP Rocket can improve your website’s performance? Take the first step towards a faster, more efficient site today. With our 14-day money-back guarantee, you can try WP Rocket risk-free and experience the results yourself. Don’t let a slow website hold your business back – start optimizing with WP Rocket now!
