Here’s why we’ll tell you the story of Rick Orford, a business owner who managed to speed up his site built with Astra. He achieved 99 mobile PageSpeed Insights and boosted the Core Web Vitals. Sounds good, right? We all know that the mobile performance score is the most difficult to optimize.
So, it’s time to find out more about his performance challenge!
Launching a New Website and Overlooking Something Crucial
Back in 2020, Rick Orford launched his website on becoming financially independent — a comprehensive resource for those looking to save more, earn more and pay off debt fast. As an editorial site in the first place, the most relevant content acquisition strategy has always seen SEO at the forefront.
Zoom out: you probably already know how SEO is crucial for your traffic and revenue and how the Page Experience Update can affect your organic performance.
After Google announced the Core Web Vitals being rolled out as part of the new ranking factor, Rick analyzed the three metrics. The Core Web Vital having the worse performance score was the Largest Contentful Paint.
The LCP measures how long it takes for the largest element to load and become visible in the viewport. Quite often, the largest element is an image. More specifically, it’s the feature image. And guess what? That was precisely the biggest issue in the terrible site’s load time.
“Like many WordPress sites that are quickly put together, we didn’t consider load times in the initial rollout”, explains Rick. “Since SEO quickly started to be a key factor for our business model, it was time to start optimizing site’s performance and Core Web Vitals scores”, he adds. He was truly concerned that the site’s rankings would get worse rather than improve. And he had good reasons to believe it.
Rick didn’t start using WP Rocket right away. At first, his team was using another caching plugin. However, “support was always a hassle”, he explains. And everyone knows how expert and friendly support makes all the difference for customers.
So, Rick kept looking for the right solution to his needs. He wanted a high-quality performance, plus excellent customer support. Can you blame him?
Here’s when WP Rocket comes into play. “WP Rocket turned out to be the right and mature solution to caching”, Rick says.
Back to Rick: “We also liked the possibility to download a configuration file of current settings. This way, if we make a mistake, we can always roll back to a previously saved version”, he adds. An option that comes quite in handy, right?
Last but not least, Rick decided to purchase WP Rocket thanks to the generous refund period that mitigated any risk. In case you’re wondering, we provide a refund if you request it within 14 days of your purchase. In other words, taking the chance to optimize your site’s performance has never been safer and easier!
How to Optimize Astra’s Theme with WP Rocket
Let’s now jump into the performance optimization details. Rick shared the settings he worked on to achieve an excellent performance score with the Astra theme. His team spent around 100 hours getting all the pieces working at the best. So, he shared with us a pretty valuable piece of information — and he’s open to answering more questions if you want to get in touch with him.
Let’s start with the tools. Here’s what the team used:
- Cloudflare (including domain registration)
- Amazon EC2 Server
- Plesk Control Panel (Ubuntu)
- Apache & Nginx Web Server
- Mysql & Redis for Caching
- WordPress 5.7 w/Gutenberg
- Astra 3
- Qubely (To display featured posts on our homepage)
- Jetpack’s free CDN to handle image hosting
- WP Rocket.
These settings got them 99% of the way. Custom CSS modifications provided the home run.
The WP Rocket Settings Implemented
The settings enabled with WP Rocket are the following:
- Enable Caching for Mobile Devices
- Cache Lifespan: 10 Hours
Everything has been checked.
- Lazyload – Enable for Images, for iframes, and videos
- Replace YouTube iframe with preview image
- Add missing page dimensions
- Activate Preloading
- Activate sitemap-based cache preloading
- Yoast SEO XML sitemap
- Control Heartbeat (it helps save some of your server’s resources).
The 80/20 Rule for Performance Optimization
After looking at the settings, we asked Rick to share the most important tip to keep in mind when optimizing the site’s performance.
“Pay attention to the 80/20 rule”, he replied. “20% of your modifications could get you 80% of the way. For us, that means hosting our blog on our own AWS EC2 server, using Cloudflare, Apache & Nginx, WordPress, and WP Rocket. For WP Rocket, in particular, I recommend connecting it with Cloudflare, Minifying & Combining CSS, and be sure to defer .js file loading”.
What’s more, Rick was right about the opportunity to backup and restore the WP Rocket configuration. “It allowed the team to test and retest configurations until we were happy”, he says. And it was worth it — keep reading!
The PSI Stunning Result and What it Entails
Thanks to the settings put in place, Rick’s site got a 99 mobile PageSpeed score.
All Core Web Vitals are now green — including the tricky Largest Contentful Paint score:
“WP Rocket plays an integral role in our PageSpeed performance score”, points out Rick. “Without it, our PageSpeed grade would suffer, as well as our organic traffic.
Before optimizing the site with WP Rocket, our PageSpeed Insights Score on mobile was terrible at 23 and around 60 for desktop. Now, we score an almost perfect 100 on each for our homepage, and near-100 on our articles”, he adds.
Thanks to the excellent web performance results, now the site is running at optimal speed. Rick’s team can now focus 100% of their time creating engaging content and concentrating on the business’s crucial part.
“A big thank you to WP Rocket for making this happen”, Rick says. “If you’re considering WP Rocket, go ahead and make the purchase. But don’t just take my word for it — check WP Rocket’s amazing reviews!”, he ends.
Over to You: Start Optimizing Your Site Today
It’s your time to start optimizing your site’s performance. Hopefully, you got some inspiration and valuable tips from Rick’s story about improving your Astra theme with WP Rocket.
And maybe you’ll tell us your successful web performance story someday. WP Rocket is the easiest way to improve your PageSpeed Insights score and Core Web Vitals grades — and now it’s time to make it happen!