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Image sliders may be quite a popular feature among WordPress websites but their added value is close to none. In fact, whether you ask a performance-minded web developer, an SEO expert or a conversion rate specialist, most will tell you that sliders – or carousels – aren’t a good idea. And we couldn’t agree more.

We’ve sprinkled it in our blog articles here and there that we’re not the biggest fans of image sliders. Truth be told, we don’t like them. At all. Let us explain why.

Why a Slider is not Good for Performance

Sliders and web performance are far from a match made in heaven. With sliders, your website might be pretty but also pretty slow (see what we did here?). 

For a slider to work on your website, you’ll need more code:

  • CSS styles
  • Extra JavaScript

Most of the time, this leads to: 

  • Increased page size
  • Increased page load time
  • Higher number of HTTP requests

All of this causes lower performance, worse Core Web Vitals metrics, and slower pages, even when WP Rocket is running on your website (more about this later). 

More specifically, carousels can affect your Core Web Vitals in the following ways:

  • LCP – Largest Contentful Paint – A page’s LCP element can often be found in above-the-fold image sliders. If these sliders aren’t optimized properly, this can negatively affect your LCP.
  • FID – First Input Delay – If your sliders contain heavy JavaScript files, JavaScript execution time will be longer. As a result, the main thread could become busy and blocked, and the page might not be able to respond to user interactions.
  • CLS – Cumulative Layout Shift – Many sliders are unfortunately visually unstable, which can lead to a poor CLS grade.

Of course, not all image sliders will have the same impact on your website depending on the amount of customization, the size of the library, and so on. But even in the case of  so-called “fast” image slider plugins, the effects will be detrimental to your performance:


Page Load TimePage SizeHTTP Requests
Control (No Slider)0.9 s51512
Nivo Slider0.8 s55415
MetaSlider0.9 s56217
Soliloquy1.1 s56723
Smart Slider 31.0 s61618
Layer Slider1.0 s65720
Slider by 10Web1.5 s67020
Slider Revolution0.9 s69920
Performance tests we ran with different image sliders

Other Performance Bad Practices

In general, animations placed above the fold are not your website’s best friends. This includes text animations too which carry the same pitfalls as image sliders. Animations present at the top of the page are not only irrelevant for conversions, they also push down your content. Unless they play an important role in conveying your brand image, remember that it’s your content that sells, ranks and converts, not your animations. 

We also recommend against page preloaders (i.e. the spinner or loading bar some sites display before the actual content appears). If you are using one at the same time as you are delaying JavaScript files, this will cause the preloader to be displayed until there’s user interaction. And if there’s no user interaction, the spinner will simply spin endlessly. Preloaders prevent users from seeing the content right away which is not great for UX. Not to mention that they are counterproductive because they slow down websites. Why add one second of spinner when you could just have a faster loading website?

Why You Won’t Make the Most Out of the Delay JS Feature

A question that one might ask is the following: shouldn’t running WP Rocket on your website compensate for the negative impact of sliders (or other bad practices) on performance? Unfortunately, it’s not that simple. If you’re using sliders on your website, you won’t be able to experience WP Rocket to the fullest extent. 

Take one of our newest – and most powerful – features for example, the Delay JavaScript Execution feature. The idea behind this feature is that not all files are relevant for the initial render of a page and delaying them can improve the loading time and PageSpeed Score. 

Delay JavaScript Execution improves performance by delaying the loading of JavaScript files until there is a user interaction. When this feature is enabled, all JavaScript files are delayed and loaded only when users need them, i.e. when a user interaction is detected (e.g. scrolling, clicking a button).

But here’s the thing: if you have a slider at the top of a page and the Delay JS feature is enabled, the slider’s content will be delayed and the content won’t show during the initial render of the page. Pointless, right? The workaround is unfortunately to disable the feature for the JavaScript files related to the slider. 

Given how popular sliders are, our customer support team is frequently helping out WP Rocket users who are facing issues with their sliders when the feature is on. “We often have to exclude files related to sliders to make them work without user interactions,” explains Vasilis, our customer support engineer. Without the feature, these users are losing a great asset for improving performance.

Sliders and Web Performance: the Proof Is in the Pudding

To see exactly how sliders can negatively affect WP Rocket’s performance, we carried out a number of tests on this website with and without a slider.

The slider we used

We covered 4 scenarios:

  • Audit #1: We measured the performance of our website with Revolution Slider but without the Delay JavaScript Execution feature enabled.
  • Audit #2: We measured the performance of our website with Revolution Slider and with the Delay JavaScript Execution feature enabled.
  • Audit #3: We measured the performance of our website with Revolution Slider and with the Delay JavaScript Execution feature enabled. The script related to the slider was excluded.
  • Audit #4: We measured the performance of our website with a static image and with the Delay JavaScript Execution feature enabled.

Let’s see the results:

Audit #1: Revolution Slider without Delay JavaScript Execution

As you can see, the score is orange (55/100) and the Core Web Vitals are not very healthy.

There are also quite a few issues related to unused resources.

Audit #2: Revolution Slider with Delay JavaScript Execution

As you can see, the score is in the green (90/100) and we achieved much better results overall.

The problem was that the slider did not appear before user interaction. 

The page is blank before any user interaction

Audit #3: Revolution Slider with Delay JavaScript Execution and slider excluded

As you can see, the score is also green but not as great (86/100) and there are again issues with unused resources and images.

Audit #4: No Slider with Delay JavaScript Execution

Instead of using a slider, we added a static image this time:

As you can see, the results were the best out of all scenarios, our score was in the green and we got rid of unused JavaScript issues.

A slider in the header just kills your site’s performance and even the most powerful optimization plugin (that’s us!) won’t make up for it. Our advice? Don’t use sliders. 

How Sliders Can Affect SEO

At WP Rocket, we’re obsessed with web performance but there are other reasons why we don’t recommend sliders. In fact, there’s this little thing called SEO which doesn’t always agree with sliders.

With the Core Web Vitals rollout, optimizing your page speed on WordPress is now more important than ever for SEO. As we’ve just seen, sliders slow pages down, there’s no way around it. And research shows that poor performance is only one aspect of sliders that negatively affects SEO. Other reported issues include multiple H1 headings and flash usage for example. 

Furthermore, Google’s last update is all about user experience: to rank well, your page needs to deliver the best experience possible to your users. Unfortunately, usability and carousels don’t quite go hand in hand. Sliders can be confusing to users: rotating offers don’t make it clear what you want to put forward. If you can’t choose, visitors won’t be able to either! And these days, bad UX can only undermine your SEO efforts. Sliders also pose accessibility issues for keyboard and screen reader users, which in turn will impact your SEO.

Sliders and Conversion Rates

As we’ve just shown, sliders have a bad effect on the overall user experience. Add to that the fact that only 1% of people actually click on a slider, which almost always is the first slide, it’s easy enough to come to the conclusion that sliders don’t convert. 

Given the little interaction they create, sliders are a completely ineffective way to reach your target audience. The content after the first slide will be missed entirely by your users. In some cases, visitors might skip your slider altogether due to “banner blindness” or thinking it’s an ad. Either way, you won’t get your message across. 

Bottom line is, if the goal of your website is to trigger conversions, you’ll be much better off trying to improve your loading time as well as your Core Web Vitals metrics than adding sliders,  or any sort of animation for that matter. 


Even Google agrees with us 😉

The Right Alternatives

Think you can’t live without a carousel? Think again. “Website owners can use a single, static image in the place of sliders,” explains Vasilis. “An image is something that will stand out, and convey the message they want to pass.” If you want to showcase multiple images, design your own photo gallery instead.

Static sliders could also be an alternative. They still carry usability and conversion issues but their impact on performance is not as bad. In any case, stay clear of animations. Seriously though.


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Comments (6)

Another interesting plugin for image optimization: https://wordpress.org/plugins/optipic/ Its automatic convert image to Webp (for webp-supported browsers) and compressed/optimized png/jpeg (for webp-unsupported browsers).

Thanks for this. It appears that one of your tests was to enable JS delay but "... exclude files related to sliders to make them work without user interactions."
I'd like to try that. We use Metaslider. How would I have Rocket delay JS for everything except Metaslider?

Perhaps you can explain something to me. I've been periodically running several different speed tests on our site, photography.org for a couple of years now. PageSpeed Insights (the only one that matters) is massively wrong 100% of the time.

We use WPRocket, of course, but as a photography site, we have tens of thousands of images and we also use Metaslider on our home page. Oh Horrors! ... just ask any of the automated page testers.

PageSpeed Insights gives us a score of 24, claiming that the first contentful paint takes 5.2 seconds,the largest contentful Paint is 6.3 seconds and the time to interactive is 13.1 seconds.

BUT, if I clear my Safari cache on my iPhone, turn off wifi and set it cellular data, power the phone on and off, and visit our site, it loads in WELL UNDER 2 SECONDS.

If our site took 13 seconds to become interactive, I'd have to change careers! Try it: visit photography.org and see if it takes 13 seconds to load.

If Google is going to rate our site on theoretical speeds, instead of -actual- speed, that's horribly unfair, to all concerned -to Google; to the user; and to us.

Further, all of these test sites are woefully inadequate in a number of other ways. For example, we get dinged for using jpegs instead of webp images... except that our images are manually compressed to smaller files than webp, (and have better quality).

They say we should be using a CDN. Yeah? What's Amazon S3 and Cloudfront then? We've been serving our images from them for years. Just because we serve the HTML from our server, and only the images (by far the larger, slower downloads) from the CDN, doen't mean we are somehow "not using a CDN".

Yes, I have removed the MetaSlider for testing purposes, and yes, the page scores go up in every single case.

But Google says: "Values are estimated and may vary. The performance score is calculated directly from these metrics."

Not sure how they are "estimating" but it is massively at odds with my stopwatch. (Which, BTW, I almost cannot use, our page renders so fast.)

What on earth is going wrong with these places? Shouldn't these test sites at least -approximate- reality?

Thank you.

Hi Caroline. Good article! My Divi homepage has a built-in slider. However, I only have 1 image there so it does not slide. When I enable Delay JavaScript Execution, the image is practically the last thing to load and by that stage the user has already scrolled down. Why doesn't your plugin recognise that my slider is just 1 static image? And what do you recommend?


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