Optimizing your website for speed is a complex issue. A lot of guides over-simplify by offering broad advice that shouldn’t be taken at face value. Here’s a few commonly-spouted tips that need some clarification.

This post launches our new series of monthly business insights behind the scenes of WP Rocket, in accordance with our new transparency policy.

At WP Media (the startup behind the WP Rocket project), we’ve decided – during a quick conversation – that we have absolutely nothing to hide, and we want to share more about our insights, our success and failures.