The Web Marketing Benefits of Using WordPress

The WordPress CMS has seen an astronomical rise in popularity since its launch in 2003. This comes as no surprise considering it is one of the best platforms for website creation with the shortest learning curve, especially for start-ups that aren’t proficient in coding and lack the capital to invest in a web design team.

When it comes to web marketing for your business, WordPress offers unparalleled levels of practicality with its hundreds of easy-to-use plugins and features. In this article, we delve into some of the platform’s greatest benefits for your online marketing strategy.

Enhanced site performance

One of the most crucial, yet consistently overlooked, components of effective web marketing is the performance of your website. If users can’t effortlessly browse your site, the chances of them bouncing to a competitor are much higher.

The key element when it comes to site performance is, of course, page speed. Slow loading webpages are a sure-fire way to frustrate visitors and ruin the user experience.

Luckily, WordPress facilitates the process of making your website load faster with its generous selection of plugins designed for this purpose. There is also a limitless choice of minimalist WordPress themes to choose from that are designed to improve performance.

Your first stop after choosing your theme should be a caching plugin, which will make your pages load expediently by creating static cached versions of your web content. WordPress enables you to easily optimize everything from images to your database and widgets for a big performance boost.

SEO at your fingertips

Many start-ups have an exceedingly difficult time coming up with a good SEO strategy to rank higher on Google Search. As luck would have it, WordPress can greatly simplify much your search optimization needs.

To have an effective SEO strategy, it’s important to regularly update your site with fresh and relevant content for Google’s robots to peruse. WordPress makes content management as intuitive and uncomplicated as it can possibly be.

Plugins like Yoast SEO can give you solid indicators of how well-optimized and readable each web page is before publication. Yoast can also auto-generate XML sitemaps and give you a visual representation of the ideal character limits for Title Tags and Meta Descriptions.

WordPress also makes internal linking and URL customization a breeze and lets you assign categories and tags to pages. Moreover, Google will have no trouble indexing your site with WordPress’s pristine coding and structure.

Easier conversions

Content Management Systems like WordPress make conversions easier than ever. A conversion is when visits to your website generate leads or sales.

With WordPress, you can keep track of which of your service pages produce the most conversions and modify the calls-to-action on the inefficient pages. You can also see what type of content gets the most page visits, shares and comments to prioritize different types of content.

As for conversion-boosting plugins, there’s no shortage of them either. From plugins for automatic pop-ups that ask users to subscribe to your newsletter or service to ones that help you perfectly position your CTAs, you can easily find a solution to drive conversions.

Mobile-friendliness

Mobile is rapidly outpacing everything else as users’ web browsing method of choice. In light of this, Google will actually penalize your website if it isn’t mobile-friendly.

Have no fear, however, as WordPress comes to the rescue again. Several useful plugins exist to make your site mobile-friendly and a vast number of WordPress themes are mobile responsive from the moment you integrate them.

Conclusion

Digital marketing is about much more than just placing the right keyword, everything from speeding up your pages to reducing your bounce rate will contribute to your online success.

Hopefully this article has you convinced that WordPress is the best platform for your web marketing needs and gives you a decent overview of what can be achieved on the web’s hands-down best CMS.

About

Eugenie is an SEO expert and the founder of a Montreal web agency called My Little Big Web. She collaborated on the launch of the Bing.fr search engine, has managed hundreds of marketing campaigns and regularly shares her wisdom at SEO and web marketing conferences.

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