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Imagine managing WordPress development and maintenance for hundreds of client websites. Now, picture doing this as a white-label service provider and meet White Label Agency, a company that builds websites for agency partners with a focus on facilitating scalability without compromising quality.
As the silent partner in the background, White Label Agency enables their partners to scale and grow through a high-quality process that’s easy to sell. Their main goal is to empower digital agencies by providing top-notch WordPress development and maintenance services while remaining invisible to the end clients.
In this success story, you’ll learn how the White Label Agency team transformed their optimization process, enabling them to expand their operations while maintaining excellent performance across all client sites. You’ll discover how WP Rocket helped them overcome the challenges of being the invisible force behind numerous WordPress websites, ensuring each site meets and keeps the highest standards of speed and functionality.
The Need for Speed and Efficiency: White Label Agency’s Challenge
White Label Agency faces a unique challenge: delivering high-performance WordPress websites at scale while operating behind the scenes. Joost Nennie, Sales Manager at the company, explains: “We do WordPress development and maintenance for digital agencies. We handle everything from designing websites to optimizing their performance.”
As their business grew, so did their optimization challenges – these are the ones they started to face. If you work in an agency, the list may resonate with you, too:
- Managing multiple plugins for different optimization tasks across numerous sites.
- Ensuring consistent performance across diverse client websites.
- Scaling their operations without compromising on quality.
- Meeting the increasing demand for faster, better-performing websites.
“Before, we used different plugins for different tasks”, Joost recalls. “However, as website performance became a higher priority, we wanted one tool that could do everything in one go and allow us to scale our operations efficiently”.
From Looking for the Right Tool to Discovering WP Rocket
White Label Agency experimented with various optimization techniques and plugins. However, they often juggled multiple tools, which wasn’t sustainable for their growing business model.
“We tried plugins that were specialized in specific tasks, and they only did one thing each,” Joost shares. “But as we grew, we needed a solution that could grow with us.”
When White Label Agency first encountered WP Rocket, they were immediately impressed by its comprehensive feature set. However, as a white-label service provider managing numerous client sites, they had some initial concerns.
“We wondered whether WP Rocket would work well with all the themes and plugins we use across client websites,” Joost explains. These doubts were quickly put to rest as they began testing WP Rocket across their diverse client portfolio. “After testing the plugin, we saw it worked great and made websites noticeably faster right away”.
WP Rocket in Action: Key Features for Scaling Website Optimization
White Label Agency found several WP Rocket features particularly valuable for growing their services. These features not only streamlined their workflow but also helped them overcome the challenges of managing optimization solutions at scale.
- Delay JavaScript Execution: “This feature has been particularly helpful in optimizing websites that use scripts, which normally reduce site speed,” notes Joost. “By delaying the execution of these scripts, we’ve been able to consistently achieve 90+ PageSpeed performance scores and green Core Web Vitals across various client sites.”
| 💡 Delay JavaScript Execution helps address one of the biggest challenges: dealing with external scripts like Google Analytics that tend to slow down websites. As a result, it significantly helps improve initial page load times and Core Web Vitals metrics like Largest Contentful Paint (LCP) and Interaction to Next Paint (INP). |
- All-in-one optimization: “WP Rocket handles everything in a single tool, from CSS and JS optimization to image optimization and more — which made our decision to switch to WP Rocket easy,” Joost explains. He adds: “Having all the settings in one place makes it more convenient to manage multiple sites efficiently and improve their performance, especially from mobile”.
| 💡 Do you know WP Rocket enables 80% of web performance best practices upon activation? The additional powerful features require just one click, making the plugin the perfect fit for speeding up many websites quickly. |
- Time savings and ease of use: “Not only is it convenient for our team to handle all the optimization with one tool and save time in optimization processes,” Joost continues. “WP Rocket’s user-friendly interface allowed us to quickly implement and manage optimizations across multiple sites, significantly reducing the time spent on each project”.
| 💡 The plugin’s intuitive design doesn’t just save time – it makes scaling your business easier. By simplifying complex optimization tasks, WP Rocket enables agencies to manage more client sites efficiently while maintaining high-quality performance across all websites. |
- Wide compatibility: WP Rocket’s broad compatibility with various themes and plugins made it easier for White Label Agency to implement across diverse client setups.
| 💡 WP Rocket offers the widest out-of-the-box compatibility with popular hosting providers, themes, and plugins, making your job easier and hassle-free! |
The Results: Scaling Projects Without Compromising Quality
The impact of implementing WP Rocket was significant across White Label Agency’s client base. While specific metrics varied by site, they consistently saw improved PageSpeed Insights scores, often reaching 90+ on mobile, and better Core Web Vitals scores across their client portfolio.
Here’s an example of a website they managed to make faster. It’s a WooCommerce site built with Gutenberg and Advanced Custom Fields:
| Before WP Rocket | After WP Rocket |
 |  |
Joost says:
“Thanks to WP Rocket, we can now make websites faster and more easily and resolve JS-related performance issues with less manual intervention. We spend less time fixing speed issues and more on actual development work.”
Joost also shared the performance of their agency website:
Insider Tips: Lessons from White Label Agency’s Success
White Label Agency’s journey to scaling its WordPress services wasn’t just about using the right tools but also strategically leveraging them for maximum impact. Here’s what they learned along the way:
- Prioritize JavaScript optimization: “Take advantage of its JavaScript delay feature. It’s a game-changer for performance.”
- Choose an all-in-one performance solution: “Use one powerful tool such as WP Rocket instead of many. It’s way simpler,” Joost advises.
- Leverage top-notch customer support: “As WP Rocket is a paid plugin, you can access competent support and use it when you need assistance – the team is really helpful.”
Boosting Your Business with WP Rocket
For White Label Agency, WP Rocket has become an indispensable tool.
Joost concludes:
If you run an agency, WP Rocket will make your life easier. It’s simple to use, does everything you need for speed optimization, and has great support. The Delay JavaScript execution feature alone is worth it, especially if you use tools like Google Analytics.”
Looking ahead, White Label Agency plans to continue leveraging WP Rocket as a core component of their optimization strategy, enabling them to take on more clients and expand their services while maintaining the high-quality performance their partner agencies expect.
Give Your Agency the Speed Advantage
White Label Agency’s story shows how the right tool can make a big difference in achieving your business goals while saving time. It’s your turn! Try WP Rocket with our 14-day money-back guarantee and see how our plugin easily helps you optimize your client websites at scale!
