Table of Contents
Last update on
Loading website...
Are you looking for a fast WooCommerce WordPress theme? We’ve compiled a list of 10 fast themes you can use for your next e-commerce project! An online shop often involves a large number of images, text, videos, reviews, and payment gateways, which can, unfortunately, impact its performance.
Portent conducted studies on the impact of site speed on conversion rates, and the longer it takes for the page to load, the lower the conversion rate is, as you can see in the image below:

From the Portent 2022 study, two key takeaways highlight why using a fast WooCommerce theme is critical:
📉 E-commerce conversion rates are the highest when a page loads within 1 to 2 seconds.
📉 For every additional second your site takes to load, your conversion rate drops by an average of 0.3%.
In this article, you’ll find 10 WooCommerce themes you can use for your next project. As a bonus – to prevent you from losing sales and customers on the way – we’re sharing some tips on optimizing your WooCommerce site and making your online store faster than ever.
⚡ TL;DR: The Fastest WooCommerce Themes If you’re building an online store, speed is one of the most critical factors for both user experience and conversions. In our tests, the top 3 fastest WooCommerce themes were Shoptimizer, Neve Pro, and Astra, all scoring above 85/100 on PageSpeed Insights and keeping loading times under 2.5 seconds. Themes like Storefront and Botiga also performed well, while heavier, multipurpose themes such as The7 and BeTheme ranked lower due to their advanced customization options. |
Key Takeaways
✅ The fastest themes are Shoptimizer, Neve Pro, and Astra.
✅ Speed matters: Portent found that every extra second lowers conversions.
✅ Always run your own tests with GTmetrix or PageSpeed Insights.
✅ No matter which theme you choose, WP Rocket gives your WooCommerce store a major performance boost.
✅ WP Rocket helps you optimize Core Web Vitals, cut loading times, and improve your PageSpeed Insights score.
✅ In our tests, WP Rocket boosted BeTheme from 60/100 to almost 100/100 on PSI.
10 Fast Themes for Your Next E-Commerce Project (+ Data)
We’ve selected the most popular WooCommerce themes on the market and tested them based on their WooCommerce-related features. To keep things fair, we worked with either the built-in WooCommerce options or the premium versions that include WooCommerce builders and extensions.
For example, Astra is a lightweight theme by default, so we paired it with the WooCommerce Bundle extension to make a balanced comparison with more feature-rich themes, such as Divi.
Here’s the shortlist we came up with:
- Storefront (built by the team at WooCommerce)
- Botiga Pro (conversion-focused features)
- Neve Pro (+W ooCommerce Booster Module)
- Astra (+ The Pro WooCommerce add-on)
- Flatsome (+ The UX theme builder)
- Avada (Fusion WooCommerce builder)
- Divi (Divi WooCommerceBuilder)
- BeTheme (BeBuilder)
- Shoptizer (created with speed and performance in mind)
- The 7 (Elementor page builder)
We’ve conducted thorough performance tests for each theme, which should help you make an informed choice.
Let’s get to the data!
1. Storefront
A very basic free theme developed by WooCommerce itself. The theme is built and maintained by WooCommerce core developers. The customization options are limited, but if you want to launch a simple online store, it does the job.

Performance results for the Storefront theme:
- PageSpeed mobile score: 84/100
- First Contentful Paint: 2.1s
- Largest Contentful Paint: 1.7s
- Cumulative Layout Shift: 2.8s
- Speed Index: 1.3s
- Time To Interactive: 1.3s
- Total Blocking Time: 0 ms
- Total Loading time: 2.1s
- Total page size: 990 KB
- HTTP requests: 18
2. Botiga
Botiga is a freemium, lightweight WooCommerce theme from aThemes. All of the demo content is built with the native WordPress block editor, which gives the theme a minimalistic look and feel. You also get access to many useful eCommerce design features, such as multiple layouts for product galleries, the shopping cart, and the checkout page, along with off-canvas product filters, product recommendations, user-friendly product search, and more.

Performance results for the Botiga theme:
- PageSpeed mobile score: 84/100
- First Contentful Paint: 2.3s
- Largest Contentful Paint: 1.7s
- Cumulative Layout Shift: 2.2s
- Speed Index: 1.0s
- Time To Interactive: 1.1s
- Total Blocking Time: 0 ms
- Total Loading time: 2.6s
- Total page size: 780 KB
- HTTP requests: 17
3. Neve Pro
Neve Pro is a lightweight yet powerful WooCommerce theme that combines speed with deep customization. It offers a wide range of eCommerce-focused features, including multiple shop layouts, sticky add-to-cart, off-canvas sidebars, custom checkout templates, and card image effects. You can further enhance your store with product wishlists, quick view, comparison tables, advanced reviews, variation swatches, and custom thank-you pages.

Performance results for the Neve theme:
- PageSpeed mobile score: 85/100
- First Contentful Paint: 1.3s
- Largest Contentful Paint: 1.5s
- Cumulative Layout Shift: 1 s
- Speed Index: 1.1s
- Time To Interactive: 1.2s
- Total Blocking Time: 0 ms
- Total Loading time: 2.4s
- Total page size: 678 KB
- HTTP requests: 18
4. Astra
Astra is one of the best WooCommerce WordPress themes due to its lightweight code, user-friendly interface, and thousands of starter templates for your next shop. The premium add-ons for WooCommerce enable you to create a custom payment page, add an advanced product gallery, filters, and unlimited scrolling, allowing you to build a site similar to Pinterest.

Performance results for the Astra theme (and the WooCommerce add-ons):
- PageSpeed mobile score: 85/100
- First Contentful Paint: 2.3s
- Largest Contentful Paint: 1.5s
- Cumulative Layout Shift: 2.1s
- Speed Index: 1.1s
- Time To Interactive: 1.3s
- Total Blocking Time: 0 ms
- Total Loading time: 2.3s
- Total page size: 940 KB
- HTTP requests: 17
5. Flatsome
The #1 selling WooCommerce theme on Themeforest is multipurpose and responsive for WooCommerce. It comes with the UX builder and offers several interesting options for your online store, including live search, add to wishlist, sale bubble options, the ability to change the number of products per row, and catalog mode options for those who prefer not to display prices.

Performance results for the Flatsome theme:
- PageSpeed mobile score: 83/100
- First Contentful Paint: 2.1s
- Largest Contentful Paint: 1.8s
- Cumulative Layout Shift: 1.6s
- Speed Index: 1.3s
- Time To Interactive: 2.4s
- Total Blocking Time: 0 ms
- Total Loading time: 2.4s
- Total page size: 983 KB
- HTTP requests: 17
6. Avada (+ Fusion Woo Builder)
It’s the #1 selling theme on Envato for years, with many thousands of easy-to-customize templates in the library. Avada comes with the Fusion Builder, allowing you to build your site from the header to the footer. It also features powerful WooCommerce widgets, enabling users to create customized online stores. You can also use their builder to build custom products and shop pages.

Performance results for the Avada theme:
- PageSpeed mobile score: 79/100
- First Contentful Paint: 2.7s
- Largest Contentful Paint: 1.8s
- Cumulative Layout Shift: 1.3s
- Speed Index: 1.3s
- Time To Interactive: 2.6s
- Total Blocking Time: 0 ms
- Total Loading time: 2.9s
- Total page size: 898 KB
- HTTP requests: 21
7. Divi (+ Divi WooCommerce Builder)
Divi is a powerful WooCommerce theme thanks to its visual WooCommerce builder. Elegant Themes was among the first companies to bring the WYSIWYG to WordPress. The promise is that you can build everything visually using the Divi framework without needing to touch a single line of code. The WooCommerce builder and modules enable you to create custom products and shop pages quickly.

Performance results for the Divi theme:
- PageSpeed mobile score: 78/100
- First Contentful Paint: 3.1s
- Largest Contentful Paint: 1.9s
- Cumulative Layout Shift: 2.4s
- Speed Index: 2.1s
- Time To Interactive: 1.4s
- Total Blocking Time: 0.2 ms
- Total Loading time: 3.2s
- Total page size: 1.3 MB
- HTTP requests: 25
8. BeTheme (+ BeBuilder)
BeTheme is a multipurpose website builder and best-selling WordPress theme with 650+ pre-built websites (with a modern design). Their BeBuilder is also compatible with WooCommerce, and they even launched a query builder to build loops and dynamic websites. The promise is that you can build the WooCommerce site you want and design versatile shops & single-product layouts that convert. You can either use a ready-to-use template or create your own.

Performance results for the BeTheme theme:
- PageSpeed mobile score: 60/100
- First Contentful Paint (FCP): 4.7 s
- Largest Contentful Paint (LCP): 12.8 s
- Cumulative Layout Shift (CLS): 0.003 s
- Speed Index: 6.7 s
- Total Loading Time: 4.3 s
- Total Page Size: 1.7 MB
- HTTP Requests: 28
9. Shoptizer
If your priority is running a WooCommerce store that’s both lightning-fast and built for conversions, Shoptimizer is a standout choice. Designed with speed and performance at its core, it consistently delivers top scores on tools like Google Lighthouse and GTmetrix. Beyond raw speed, Shoptimizer is packed with conversion-focused features such as distraction-free checkout, sticky product details, trust badges, and sales countdowns (FOMOs).

Performance results for the Shoptizer:
- PageSpeed mobile score: 88/100
- First Contentful Paint: 1.1s
- Largest Contentful Paint: 1.2s
- Cumulative Layout Shift: 0.2s
- Speed Index: 1.0s
- Time To Interactive: 1.7s
- Total Blocking Time: 0.5 ms
- Total Loading time: 2.1s
- Total page size: 879 KB
- HTTP requests: 17
10. The7
It’s the #1 selling Elementor theme, offering extensive customization options for WooCommerce. The7 has 60+ prebuilt dummy websites with exclusive templates that can help launch an online store easily. You can build attractive templates for the storefront, product pages and lists, checkout, cart, and more with the advanced WooCommerce Theme Builder. The highlight is that you can easily modify any WooCommerce page and add advanced filters to improve the user experience.

Performance results for The7 theme:
- PageSpeed mobile score: 71/100
- First Contentful Paint: 4.6s
- Largest Contentful Paint: 3.3s
- Cumulative Layout Shift: 2.7s
- Speed Index: 1.2s
- Time To Interactive: 1.4s
- Total Blocking Time: 0 ms
- Total Loading time: 4.2s
- Total page size: 1.7 MB
- HTTP requests: 28
Table of the Performance Results
Below, we’ve compiled a summary of the performance results for each WooCommerce theme. We used Lighthouse’s global “PageSpeed mobile score” to rank them. That’s the KPI’s we are focusing on:
- PageSpeed Mobile Score provides an overview of mobile performance.
- Total Loading Time shows how fast the page becomes fully usable.
- Largest Contentful Paint (LCP) measures when the main content loads, key to user experience.
- First Contentful Paint (FCP) shows the first visible element, shaping users’ first impression.
👉 We chose these KPIs because they reflect how users experience the site, for example, how fast the largest content element appears, as well as the actual loading speed of the page.
Theme | PageSpeed mobile score | Total Loading Time | LCP | FCP |
Shoptimizer | 88/100 | 2.1 s | 1.2 s | 1.1 s |
Neve Pro | 85/100 | 2.4 s | 1.5 s | 1.3 s |
Astra | 85/100 | 2.3 s | 1.5 s | 2.3 s |
Storefront | 84/100 | 2.1 s | 1.7 s | 2.1 s |
Botiga | 84/100 | 2.6 s | 1.7 s | 2.3 s |
Flatsome | 83/100 | 2.4 s | 1.8 s | 2.1 s |
Avada | 79/100 | 2.9 s | 1.8 s | 2.7 s |
Divi | 78/100 | 3.2 s | 1.9 s | 3.1 s |
The7 | 71/100 | 4.2 s | 3.3 s | 4.6 s |
BeTheme | 60/100 | 4.3 s | 12.8 s | 4.7 s |
🚀 Key WooCommerce Performance Takeaways
- Shoptimizer takes the lead with the highest PageSpeed score (88/100) and a very strong 2.1s loading time, proving its conversion-first design doesn’t sacrifice speed.
- Neve Pro and Astra tie for second place with 85/100, both staying under 2.5s loading time, making them reliable lightweight options.
- Storefront and Botiga follow closely, showing solid performance, although Botiga is slightly slower at a 2.6s loading time.
- Flatsome (83/100) is competitive but slightly heavier than Astra/Neve, making it a middle-of-the-pack performer.
- The7 and BeTheme sit at the bottom, with lower scores (71/100 and 60/100) and slower load times (up to 4.3 seconds), which is expected due to their advanced customization and heavy design options. (We will show how to optimize them in the next section.)
- Importantly, none of the themes fall into the red zone: they range from acceptable to excellent in terms of mobile performance.
How We Tested the Themes
The selection was based on popularity, high numbers of downloads or sales, library templates, and quality reviews. The performance tests were made using the following performance tools:
Lighthouse powers both tools. They analyze the performance and the user experience of your website. Here are the 10 KPIs we’ve used in our tests – measured on mobile:
From PageSpeed Insights:
- PageSpeed mobile score
- First Contentful Paint
- Largest Contentful Paint
- Cumulative Layout Shift
- Speed Index
- Time To Interactive
- Total Blocking Time
From GTmetrix:
- Total Loading time
- HTTP requests
- Total page size
Then, we selected 10 themes that are WooCommerce-friendly because they come with add-ons or specific customizations related to online stores, such as product page or checkout process customization, advanced galleries, and personal account pages.
The Test Site
We built a realistic WooCommerce site for each theme. In all cases, the homepage features a hero banner with a button, one call to action, four icons with text, three customer reviews, one advertisement, and twelve products.

We performed a fresh installation for each theme and used the same server for speed testing.
⚠️ Disclaimer: Those performance tests have been run on a server based in Paris, and we built each e-commerce page ourselves. The results we have presented are based on our own experience, and the results may vary depending on your project. |
What’s the Best WooCommerce Themes For You?
While we can’t advise you on a specific theme as it highly relies on your design and technical specifications, here are a few pieces of advice:
- If you need a simple online store with the WooCommerce look and feel by default, without any advanced design or options, then go with Storefront.
- If you are a freelancer looking for a theme with numerous demos that you can showcase to your clients for various industries, then Divi, BeTheme, and the7 may be your best options.
- If you are looking for a lightweight WooCommerce theme that integrates seamlessly with the Site Editor, Elementor, Brizy, Beaver Builder, Visual Composer, SiteOrigin, and Divi Builder, then Neve is your best ally.
- If you are looking for a minimalist WooCommerce theme with advanced features and a priority on a light and clean design, then Botiga is the right choice.
- If you want to use the WPBakery Page Builder, the 7 theme is the ideal choice.
- If you plan to upload thousands of products, a lightweight theme like Astra or Shoptizer may be a wiser choice. They both come with advanced WooCommerce features so that you can create your own store in minutes.
- If you need to create your own single product layouts and shop pages and add dynamic data to your website, then consider a theme that works well with other WooCommerce builders such as Divi, Avada, the7 or BeTheme.
- If you’re looking for a theme from Themeforest, consider Avada, which has been the #1 theme on Themeforest for years.
- If you are hesitating between two themes, check their demos and remember to view them on multiple devices.
Finally, our last recommendation is to choose a theme that is safe with recent updates, offers fast support, provides accurate documentation, and includes in-depth tutorials. You can also check out some popular YouTubers who review these themes and record their screen while building an online store from scratch.
Give an Extra Performance Boost with WP Rocket
WP Rocket is the easiest and most powerful performance plugin for optimizing any WooCommerce theme, including those of our list. It applies 80% of performance best practices upon activation – you’ll find out more in the next section.
WP Rocket’s speed impact was tested with BeTheme, a feature-rich and highly customizable WordPress theme. Because BeTheme offers so many options, it can be heavier to load, making it an ideal candidate to demonstrate how WP Rocket can optimize performance and deliver noticeably faster loading times.
First, let’s take a look at PageSpeed Insights’ performance result on mobile without WP Rocket:

Below are the performance issues flagged by Lighthouse, listed under the “Insights” and “Diagnostics” tab:

Lighthouse suggests several performance optimizations, such as using caching, reducing unused CSS, minifying JS and CSS, minimizing unused JS, utilizing efficient caching, optimizing image delivery, enhancing font display, and addressing render-blocking requests.
To resolve PageSpeed Insights warnings and boost performance, we simply used WP Rocket!
First, some key optimization features were applied automatically upon activation. These are only a few optimizations enabled by default:
- Page and browser caching
- Cache preloading
- GZIP compression
- Critical image optimization
- Automatic lazy rendering
- CSS and JavaScript minification
Then, we enabled some additional features in one click to fix specific issues:
- Remove Unused CSS
- LazyLoad for images, iframes, and videos
- Load JavaScript deferred
- Delay JavaScript execution
As you can see, WP Rocket’s interface is straightforward, and you can activate or deactivate performance optimization features with a simple click:

🚀 WP Rocket fixed our performance issues, which are now in the Passed audits section:

And there’s more: all our performance KPIs have improved thanks to WP Rocket, including the mobile score on PageSpeed Insights, which is now 98/100.

Key performance takeaways after installing WP Rocket
🚀 Core Web Vitals all in green
WP Rocket optimized the Largest Contentful Paint (LCP) and eliminated layout shifts, ensuring all Core Web Vitals are in the green zone.
🚀 Massive loading time improvement
Total loading time dropped from 4.3s → 1.5s, giving visitors a much faster browsing experience. Page size was cut by more than half (1.7 MB → 780 KB) thanks to WP Rocket’s optimizations.
🚀 Smart lazy loading
Images above the fold stayed visible instantly, while the rest of the product images were lazy-loaded for maximum performance.
🚀 Fewer HTTP requests
The number of requests dropped dramatically (28 → 7), reducing strain on the server and improving speed.
You can see all the summaries in the table below:
Performance KPIs | BeTheme Score (no WP Rocket) | BeTheme (WP Rocket) 🚀 |
PageSpeed mobile score | 60/100 | 99/100 |
First Contentful Paint | 4.7s | 0.3s |
Largest Contentful Paint* | 12.8s | 1.1s |
Cumulative Layout Shift* | 0.003s | 0s |
Speed Index | 6.7 | 0.5s |
Total Loading time | 4.3s | 1.5s |
Total page size | 1.7 MB | 780 KB |
HTTP requests | 28 | 7 |
📖 Here are more tips about testing and improving the Lighthouse performance score on WordPress. |
Wrapping Up
Now, you should be able to choose the right WooCommerce theme for your next project! Generally, you should run your own performance tests to see how a theme behaves on your specific setup. Always check with the theme author if you can try it first. That way, you can make sure the theme meets your needs before fully committing.
Regardless of the theme you choose, WP Rocket is the easiest way to enhance your WordPress site’s speed, optimize Core Web Vitals, and address performance audits on PageSpeed Insights. Remember? After using WP Rocket, we achieved a score of 98/100 and resolved all the most critical performance issues. Plus, you don’t take any risks with the 14-day money-back guarantee.