Why Choosing the Right Cache Plugin Makes All the Difference?

Keeping your site fast is the key to your online success

  • A 1-second delay in page response can lead to a 7% reduction in conversions.
  • As page loading time goes from 1 to 7 seconds, the bounce rate of a mobile site increases by 113%, and conversions drop.
  • 40% of people will leave a page that takes more than 3 seconds to load.
  • Page speed is an SEO ranking factor: the faster your site loads, the more Google (and your visitors) will love it.

Choose a powerful and reliable cache plugin that keeps pace with the latest in web performance. Prefer a plugin that is easy to use and gives you the best speed boost.
Rely on a friendly team that is ready to help you in case you need it.

The Same Purpose,
But Not the Same Plugin

Discover the main differences between WP Rocket and W3TC

Immediate Results

When you install W3 Total Cache, you’ll have to deal with sixteen (yes, 16!) pages of settings.

WP Rocket, on the other hand, automatically applies 80% of web performance best practices right upon activation.

Setup takes 3 minutes flat. ✨
Your site will benefit from WP Rocket just because the plugin is active. Get a faster website in a matter of minutes.


Don’t underestimate the power of efficient customer support!

When you’re stuck on a technical problem, you lose patience, and your business ends up suffering as well.

W3 Total Cache doesn’t offer dedicated free support (and if you need assistance, their fee is $99 per year).

WP Rocket, on the other hand, has your back, always. Support is included in the price and is available in different time zones.

Powerful Features

W3 Total Cache is one of the most popular free cache plugins for WordPress. It’s indeed an excellent choice for your site.

But WP Rocket includes more optimization features that you can’t find in free cache plugins: Critical Path CSS for specific pages, Google Font Optimization, and LazyLoad are just a few. 

WP Rocket ALONE includes all the optimizations you would normally get with 3-5 plugins!


Did you know that improving your site’s speed by 0.1 seconds can increase conversion rates by 8%?
Do the math for your business, and you’ll be amazed.

W3 Total Cache is free if you want to stick to its basic features. But if you need more customization or support, you have to upgrade to Pro and pay $99/year (or $8,25/month).

WP Rocket is premium from the beginning. Price starts at $59/year for one website, and support and version updates are included.

Don’t Just Take Our Word For It

Here’s what people think of  WP Rocket vs. W3 Total Cache

Easy to use, and it works!

After using W3 Total Cache and Autoptimize, using WP Rocket is a breeze! The Devs at WP Rocket are continually making the product better with each update. The settings are easy to figure out without a book of instructions.

Benjamin Brown

Love it

This page speed plugin does a great job with all the sites I use it on. After using (the free version of) w3 cache for so long, I really, really appreciate the simplicity of WP Rocket’s settings.

Mike Hart

6 Good Reasons
to Switch

91% * of our customers used a free cache plugin before switching to WP Rocket.
Here are the most common reasons why they decided to change:

*Source: Customer Survey January 2020

  • The easiest and more user-friendly setup
  • Better performance results
  • Unique WP Rocket features
  • Won’t break your website
  • Friendly support
  • Constant updates and improvements

What Makes WP Rocket Different?

Don’t compromise when it comes to web performance

Immediate Results

Install it, activate it, relax, and enjoy the speed boost: WP Rocket automatically applies 80% of web performance best practices right upon activation (yes, even if you didn’t enable any option).

No need to touch the code, the default configuration will do the magic.

Powerful Features

Page caching, browser caching, or GZIP compression are only some of the default features that will make your site faster in a blink. 

And for those who don’t settle for the standard settings, WP Rocket includes advanced and even more powerful features: Minification, fonts preloading, lazy loading for images and videos, …and we’re always adding more.


WP Rocket Add-ons let you communicate with third-party services quickly.
They are great to extend the available WP Rocket options in just a few steps:

• Varnish Cache
• Cloudflare integration
• Sucuri integration

Get ready to boost the effectiveness of your web performance tools!

Unique Compatibilities 

Keep using your favorite tools without worrying about compatibility.
WP Rocket is the only caching plugin accepted by the top managed WordPress hosting providers: WP Engine, Kinsta, and Pressable.  

Our team continuously works with themes and third-party plugins developers to ensure that there are no conflicts between our products. 

Plugins Comparison at a Glance

All you need to know about WP Rocket vs. W3 Total Cache

Set Up

Configuration is simple, fast and intuitive

No programming knowledge required


80% of web performance best practices applied right upon activation

Blazing fast + lots of possibility to fine-tune your speed

The only cache plugin allowed on WP Engine, Kinsta, and Pressable hostings


Included in your yearly license

Friendly technical support for all your questions and potential issues


From $59 (1 year of support and updates included)

14 days money back guarantee to tes the plugin

Set Up

16 pages of settings

Previous knowledge is required to fine-tune its options


Powerful and fast

Several options are only available for paid subscribers

Banned on Kinsta, WP Engine, Pressable hostings


Free support is only available through the WordPress community (Forum)

Dedicated support costs $99/year


Free (only basic version)

Pro version including support and more versions costs $99/year

Support Does Matter

Our Rocketeers make the difference, let them assist you

We provide fast and friendly support every day to make our customers happy!

Curious to know our Rocketeers?
They work remotely from different countries, offering customer support across multiple time zones.

Happiness Score based on 2,311 ratings from our customers

A Better Performance Starts Here

You can choose between 3 license types

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100% Money Back Guarantee

Although we don’t think you’ll ever want one, we’ll gladly provide a refund if you request it within 14 days of your purchase.